 July 2009
By Mike Couick, President & CEO, The Electric Cooperatives of South Carolina
What in the World is going on here? You opened this magazine as you usually do, expecting to see what you usually see, and then…good gravy!
Everything looks different. Familiar elements are in strange places, and there are things you’ve never seen here before. Even the name is slightly changed, from Living in South Carolina to South Carolina Living Magazine. Change can be hard when you’ve looked pretty much the same for years, as we have. But the world has moved on, and we didn’t want to be the publishing equal of our great-aunt Sally, who still wears the same bouffant she had during the 1960s. We knew it was time for a change.
More than skin deep
We did much more than just spruce up our look. We took the opportunity to introduce major new parts of the magazine, including On the Agenda, Power User, Smart Choice and Home Run.
In a world where newspapers and magazines are closing because they did not adapt to changing reader and commercial needs, we bucked the trend and invested in a redesign, while fueling the magazine with deeper analysis.
We believe we have accomplished our goal: To make the magazine more convenient to read, more legible and more useful for cooperatives, their members (you) and magazine advertisers. We believe that our beautifully designed magazine presents an ideal environment for advertisers looking to reach the engaged cooperative member. We are pleased with everyone’s enthusiastic reaction to the magazine and recognition of our unique editorial position.
We hope you enjoy the new South Carolina Living. Our mission is to deliver the information you need to be an informed cooperative
member, and that all happens in South Carolina Living Magazine.
Comments, questions or suggestions are welcome.
Some things are constant
While we’ve changed the magazine, other things will remain the same, namely, protecting electric cooperative members from unnecessarily increasing electricity bills and making certain that electric co-op members are treated fairly.
Your cooperative remains committed to providing you with safe, reliable and affordable power — but we’ll always need your help. Through the “Our Energy, Our Future” grassroots awareness campaign, co-op members across South Carolina are speaking out about the importance of keeping electric bills affordable.
New energy and climate change policies being debated in Congress could turn your monthly budget upside-down. Now is the time to ask our elected officials: Will you please work with electric cooperatives to be sure public policy meets my need for affordable electricity?
Working together, we can make sure that happens.
Ask your U.S. representative and senators if they will work with electric cooperatives to develop policies that will keep electricity affordable. Co-ops were created to make safe, reliable, and affordable electricity available for all Americans. We take our role seriously, and have resources in place to help lawmakers find ways to address our nation’s energy crisis. We can find the right solution together.
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